1. Collection of Information: “Personal Information” means information that directly identifies or can be used to identify you as an individual. When you visit or use any of the Platforms, or services we may collect your Personal Information. Some of this Personal Information is required in order to allow you to use all of the features of the Platforms (for example, in order to rent equipment, you will need to provide us with certain Personal Information). Other information is submitted by you voluntarily. For example, we may collect:

• Contact information such as your name, job title, address, email address, telephone number, including mobile number and fax number
• Identification or verification information as driver’s license, date of birth and federal tax identification number
• Payment information such as your billing address and payment methods
• Banking information and Social Security Number if you use our credit services, as required to process your application
• Transaction history such as purchase information, order history, and product interests
• Communications information such as email messages, voice recordings, call transcripts and information that you share when you call our customer service line and SMS records and message content
• Feedback such as survey responses and comments you submit to us
• Browsing and device information using various technologies such as cookies, Internet tags and navigational data, such as the URL you just visited, the browser version your computer is operating, the date and time you visited, the pages you visited on the Site and your IP address. “Cookies” are tiny alphanumeric identifiers that are stored on your computer and allow us to adjust the Site to meet your personal browsing preferences. If your browser is set to refuse cookies, you may not have access to all areas or features of the Site.

2. How We Collect Your Information: We may collect information directly from you, automatically via your use of the Platforms, or from third-party sources. You may provide information to us when you: request services and products through a Platform (such as through our Contact Us page or renting equipment); register an account with us; complete a survey; contact customer service; or complete a credit application. We may collect information automatically when you visit the Platforms. We may collect information via cookies or internet tags or analytics tools.

3. How We Use Your Information: Gathering Personal Information about our customers allows us to serve you better. We may use your information to accomplish our business purposes including: for our everyday business purposes, such as to provide services to you, to extend credit to you, to market our products and services to you, to communicate with you, to maintain your account with us, and to administer our business (e.g., to secure or make improvements to the Platforms and prevent fraud).

We or our service providers may aggregate, evaluate and use browsing and device information to improve the Platforms and our business. We may use IP addresses or other browsing and device information to analyze trends, administer the Platforms, track customer navigation on a Platform and gather aggregated demographic information.

4. We Share Your Information:

• Service Providers. From time to time, we may employ companies and individuals to perform certain services on our behalf (such as conducting audits, performing legal services, processing credit card payments, providing customer service, providing customer database management services, providing email services, providing marketing services, processing credit applications). These third-party service providers may have access to Personal Information, but only to the extent required to perform their assigned roles and they may not use your Personal Information for any other reason.
• Business Transfers. As our business continues to evolve, we may wish to sell or buy subsidiaries or business units. In such transactions, customer information (including Personal Information) generally is one of the transferred business assets but remains subject to the terms of any pre-existing Privacy Policy.
• Compliance with Law. We may release Personal Information about you if we believe such a release is necessary to comply with the law or in response to a subpoena or subject to other legal process or as needed to protect our rights.
• Related Corporate Companies. We may share your Personal Information with companies related to us by common ownership or control for business purposes.
• Other Third Parties. We may also share your Personal Information with third parties with whom we have joint marketing arrangements to market other products and services to you.

5. Protection of Your Information: To prevent unauthorized access to, maintain data accuracy and ensure the correct use of information, we have put in place commercially reasonMazzotta physical, electronic and managerial procedures to safeguard and secure the information we collect online. However, no security system is perfect, and we cannot guarantee that information you provide to us over the Internet will remain private. We also cannot guarantee that information you transmit to us over the Internet will not be intercepted.

6. Do-Not-Track & Third Party Tracking Disclosures: Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. The Site does not currently respond to browser based “do not track” signals. To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising by members of the NAI or the DAA, please visit https://www.aboutads.info/choices or https://www.aboutads.info/choices.